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Column | Financial Leadership

Healthcare Finance Leaders Should Belong to the Heartbeat of Progress

Column | Financial Leadership

Healthcare Finance Leaders Should Belong to the Heartbeat of Progress

Today, more than ever, belonging to HFMA means you’re operating at the forefront of change.

The stakes have never been higher in health care. As the industry evolves, we know you need a whole new level of support to address our industry’s challenges and ensure you are part of the solution. So HFMA is evolving, too, to make sure you get the most out of your membership experience. We listened to what you told us about what you need. And we reinvented our membership experience accordingly.

For starters, you said you’re not sure what’s included in your membership and what isn’t. (We weren’t surprised; even longtime HFMA members, including me, weren’t sure.) You also said you don’t like paywall surprises. So we made it simple: When you pay your annual dues, you receive access to allHFMA content: articles, webinars, podcasts, and virtual conferences as well as online courses and certifications. As a member, you have access to anything we can deliver digitally—in addition to the digital resources offered by your local chapter. No more purchase decisions; no more paywall surprises. Everything is at your fingertips.

You told us our website needed work. You said you knew the information was there, but it was hard to find, and channels like webinars, online groups, and courses were compartmentalized. So we launched a multiyear initiative to transform the HFMA digital experience. Think of it as zero-based budgeting for websites. Yep, we started from scratch, using state-of-the-art technology. Starting in May, all content access, digital community access, online personalization, and search will be fully integrated. What that means, for example, is when you look up a search term, you might get results about articles, online courses, certifications, 1:1 member connections, and online groups. Plus, you can fill out a profile to create a personalized “For You” home page that auto-refreshes with the latest content specific to your interests. No more dead-end searches, and no more information silos. Instead, you’ll enjoy a contemporary, holistic digital experience.

You also told us you wanted to be part of a true community dedicated to healthcare finance that goes beyond limited special interest groups. So as part of our new digital experience, we’re launching an online community built expressly and inclusively for all members. You’ll be able to join peer-to-peer solution design and collaboration activities, easily find and digitally connect with other members who share your interests, and participate in member-led virtual discussions and events. And these community benefits reach beyond our online community to encompass all our social media channels and our face-to-face events. No more fragmentation. The new HFMA community is inclusive and multidimensional.

HFMA has always been at the heart of healthcare finance, in sync with the pulse of the challenges and opportunities of the healthcare finance industry, alongside some of the brightest and most influential voices in the industry. With all the advantages of the new membership experience, you can be confident that you are part of not only the heartbeat of change but also the heartbeat of progress. In today’s challenging and dynamic environment, that’s exactly where you need to be.

About the Author

Joseph J. Fifer, FHFMA, CPA,

is President and CEO of HFMA.

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