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HFMA’s Digital Revenue Cycle Conference Sept. 30 and Oct. 2 will focus on how healthcare providers can build a consumerism strategy and use consumer-centric KPIs

News | Revenue Cycle

HFMA’s Digital Revenue Cycle Conference Sept. 30 and Oct. 2 will focus on how healthcare providers can build a consumerism strategy and use consumer-centric KPIs

  • HFMA’s Digital Revenue Cycle Conference Sept. 30 and Oct. 2 will help healthcare finance professionals take the guesswork out of moving toward a consumer-centric revenue cycle.
  • Conference highlights will include more than 20 industry-leading presenters during live sessions, the opportunity to earn 11.5 CPE credits and time scheduled for networking and peer-engagement.
  • The focus of the first day of conference is on how to build a consumerism strategy, while the second-day spotlight is on optimizing the KPIs of a consumer-centric revenue cycle.

HFMA’s Digital Revenue Cycle Conference Sept. 30 and Oct. 2 will help healthcare finance professionals take the guesswork out of moving toward a consumer-centric revenue cycle.

Registration is now open for HFMA members and for non-members.

On Wednesday, Sept. 30, the focus is on how to build a consumerism strategy. The day’s sessions include a review of how Atrium Health improved customer service response times by 67% and increased payment plan participation by 52%.

On Friday, Oct. 2, a focus on optimizing the KPIs of a consumer-centric revenue cycle includes an interactive panel discussion, with insight from MAP Award winners, Patient Financial Communication Adopters and consumerism champions. The session includes a discussion of HFMA’s new Consumerism Maturity Model.

Conference attractions include sessions featuring more than 20 industry-leading presenters, the opportunity to earn 11.5 CPE credits and scheduled time for networking and peer-engagement. Here are examples of highlights. 

Sept. 30: Building a consumerism strategy

If you’re concerned about increased scrutiny of healthcare collection practices at the federal and state levels amid the economic fallout from the COVID-19 pandemic, join us for “Bringing Clarity, Fairness and Consistency to  Collection Processes: An update to HFMA’s Medical Accounts Receivable Resolution Best Practices.” Tim Haag of State Collections Service Inc. will moderate a discussion featuring Julie Trocchio of The Catholic Health Association of the United States and Sharp Healthcare’s Gerilynn Sevenikar. 10:30-11:20 a.m. CT

Does your organization understand how to engage patients, improve transparency and develop comprehensive pricing strategies? During the session “Accommodating Patient Needs for Flexibility and Transparency,” Atrium Health’s Steve Burr and Chris Johnson, FHFMA, will share their organization’s success stories in those areas of consumerism. 1:05-1:55 p.m. CT

Oct. 2: Optimizing the KPIs of a consumer-centric revenue cycle

To learn more about consumerism best practices from healthcare organizations that have earned recognition for their efforts, join the interactive panel discussion “The Commitment to Consumerism in a New Era.” Speakers will share how they have embraced the movement to consumerism. Panelists are  OhioHealth’s Margaret Schuler, Privia Health’s Jen Porter, Legacy Health System’s Terrie Handy and Ochsner Health System’s Katherine Cardwell. 10-10:50 a.m. CT

If you wonder what’s driving the increased focus on consumerism and need practical tips for propelling your organization toward best-in-class strategies, join Gist Healthcare CEO Chas Roades for his presentation, “The Role of Consumerism in a Post-COVID World.” Roades, one of the nation’s leading experts on health system strategy, will discuss the forces, including those stemming from the pandemic, that are feeding the rise of consumerism; the strategies of leading health systems; and practical tips that healthcare organizations can apply. 3:35-4:25 p.m. CT

Networking and peer-engagement opportunities

Networking opportunities are built into the conference, including:

  • The Conversations That Matter program gives attendees a way to grab a snack or lunch and join peers for small-group discussions on hot revenue cycle management topics. Sept. 30, 12:30-1:05 p.m. CT and Oct. 2, 11:55 a.m.-12:30 p.m. CT.
  • A Virtual Happy Hour provides time for attendees to network and socialize with fellow attendees, speakers and sponsors. Sept. 30, 4-5 p.m. CT
  • Break & Sponsor Spotlights offer attendees a way to learn about event-sponsor solutions during three 15-minute Q&A sessions on each day of the conference. Details about speakers and topics will be released soon. See the full conference agenda for times.


Registration is limited to healthcare finance and revenue cycle leaders working in hospital, health system, health plan and physician practice settings. The conference is open to HFMA members and for non-members affiliated with the aforementioned types of organizations. Those not affiliated with one of these organization types can join the event as a sponsor.

Find out if you qualify for Executive Connections, a matchmaking program that makes it easy for qualified attendees to evaluate sponsor solutions and earn free conference registration. Applications are due Sept. 11.

CPE credit

HFMA's Digital Revenue Cycle Conference will offer up to 11.5 CPEs for those who attend both days of the event and participate in sessions. Instructions on earning credits will be provided prior to and during the event.

About the Author

Deborah Filipek

is a senior editor with HFMA in Westchester, Ill.


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