MAP Keys Task Force

To develop the MAP Keys, HFMA convened a task force of industry experts to examine various industry KPIs and other definition sources for completeness, validity, relevancy, and ability to support performance conclusions.

Task force members also participated in a survey to help HFMA determine which KPIs provide the most value. The task force identified and prioritized a set of top KPIs that were then vetted with the HFMA National Board of Directors and members of HFMA’s National Advisory Councils.

Steve Burr

VP, Revenue Cycle
Carolinas HealthCare System

Diane Watkins

VP, Revenue Cycle 
St. Luke’s Health System (MO)

Sarah Knodel

VP, Revenue Cycle 
Baylor Scott & White Health

Christine Feucht

Director, PFS 
Marshfield Clinic

Tammie Galindez

Vice President 
TransUnion Healthcare

Jane Gray

VP, Revenue Cycle 
Phoebe Putney Health System

Gaurav Gupta


Julie Kay

VP, Cerner Revenue Cycle Services 

Tracey McKnight

Senior Director of Revenue Cycle 
Spectrum Health

Michael Mercurio

VP, Revenue Cycle 
Partners Healthcare

Joey Moss

Corporate Operations & Client Relations 
Parallon Business Solutions

Christy Pehanich

VP, Revenue Cycle 
Geisinger Health

Craig Richmond

SVP, Finance 
MetroHealth System

Margaret Schuler

VP, Revenue Cycle 

Eric Schumann

Senior Director, Corporate Analytics 
Privia Health

Gerilynn Sevenikar

VP, Hospital Revenue Cycle 
Sharp HealthCare

Barbara Tapscott

VP, Revenue Cycle 
Geisinger Health

Donna Walker

Director, Financial Operations 
Palmetto Health

Melissa Zimmer

System Director, Physician Billing 
Rush University Medical Center