Region 11

Welcome to Region 11

Region 11 banner

Regional Executive’s Welcome

Vanessa Couch Laguana

Inspire. Connect. Empower.

It is an incredible honor to serve as your Region 11 Executive for the 2026-2027 term. HFMA has always been more than a professional association- it is a community of dedicated healthcare finance professionals committed to advancing healthcare through financial stewardship, innovation, and collaboration. I am excited to partner with each of you as we continue building a stronger future for Region 11 and the chapters that make our region so successful.

Healthcare is evolving rapidly, creating both opportunities and challenges for our profession. Together, we have an opportunity to strengthen our chapters, invest in our members, and cultivate leaders who will shape the future of healthcare finance for generations to come.

Our vision is guided by three simple principles:

Inspire our members to pursue excellence, embrace innovation, and continue growing as leaders in healthcare finance. By sharing our experiences and celebrating one another’s successes, we elevate both our profession and the organizations we serve.

Connect our chapters, volunteers, sponsors, and members through meaningful relationships and collaboration. The greatest strength of Region 11 is the people within it. When we learn from one another, share best practices, and build lasting partnerships, we create a region that is stronger together than any chapter could be on its own.

Empower current and future leaders by providing opportunities to learn, serve, and make a meaningful impact. Empowerment means equipping our chapters with the resources, supports, and confidence to thrive while encouraging every member to contribute their talents and expertise. Together, we will foster sustainable growth, strengthen volunteer engagement, and build a legacy of excellence that extends well beyond today.

The long-term success of HFMA Region 11 depends on the strength of our chapters and the people who lead them. By investing in our members, encouraging innovation, and empowering one another to lead with purpose, we will continue advancing healthcare finance and ensuring our region remains a trusted leader within the organization.

Thank you for your dedication to our members, your commitment to our chapters, and your passion to serve. I look forward to working alongside each of you as we inspire, connect, and empower one another to build an even stronger future for Region 11.

Mahalo,

Vanessa Couch-Laguana


HFMA Student Scholarship

In June 2024, HFMA launched the new Student Scholarship Program.  This is an excellent opportunity for students to broaden their exposure to the Healthcare Finance industry, collaborate with seasoned professionals, network with colleagues across a wide variety of organizations, and to build your resume.

This opportunity is available to current students with studies focused on Healthcare, Finance or a related field.

Scholarship Benefits

  • Complementary Annual Membership for one year with the opportunity to extend
  • Professional Networking with Healthcare Leaders
  • Optional Board Meeting Attendance
  • Chapter Committee Involvement
  • Live Event Volunteer Opportunities/Participation
  • Social Media Engagement

Current students who are interested in participating in this opportunity should contact your local chapter leadership for further information and approval.  A .edu email from your student email address is required.  Chapter contact information is available via your local or state chapter website.  


Western Region Symposium Partners

HFMA Student Scholarship Program

Western Region Symposium Health System Providers

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